As I’m a little partial to anything that has an apple on it (save for the fruit itself, which I find doesn’t agree with me), I went out and purchased myself an Apple TV. Well, I didn’t literally go out; this is the 21st century after all. I obviously ordered it from the Apple Store online and had it delivered, as any modern chap in his right mind would. (Incidentally, I visited the Apple Store via Quidco, giving me a few quid cash-back discount on it).
In the box you’ll find the very basics; your new toy, a power cable, an Apple Remote, some instructions and the usual Apple stickers. What you won’t find is anything to connect it to your TV, but then there’s nothing new about that. When it comes to buying your cables, you’ll need HDMI or a set of component cables. I’ve opted for the latter as my TV, for some reason, only came with one HDMI socket (currently in use by the blu-ray player).
First impressions? It looks very nice, as you’d expect. It’s actually slightly bigger than I thought it would be, for a box which effectively houses just a hard-drive and few other bits and pieces. For your £223 (now that VAT has gone back up) you get a 160GB drive which connects wirelessly or via LAN to your existing network. Although not a huge amount of space (especially for the money), the box will stream your video wirelessly via iTunes on your Mac or PC.
Before I get on to why you should buy one, I think a run-down of the cons I’ve discovered so far is in order (and there are some). Firstly, we have the Apple Remote. It’s not good for a couple of reasons, namely that it’s too small to go nicely with the other remotes on the coffee table (and therefore much easier to misplace), and that out-of-the-box it’s going to want to control every single Apple device in the room. So if you fancy surfing the net on your laptop whilst watching the latest blockbuster, pressing the MENU button is going to bring up Front Row on your computer as well as moving around the screen on your TV. This can be resolved by pairing the remote to Apple TV and turning off the infrared on your computer (or by pairing a second remote to the computer), but it’s an issue which should never exist and the remote should be paired at the factory.
The second issue is with the wireless connection speed, though perhaps the Apple TV isn’t really to blame. Only having tested it on one network I can’t say with any certainty, but it seems terribly slow at transferring movies from my computer to its own internal storage. On the plus side, I’ve found no issues with the streaming of movies from iTunes, save for one slight niggle. I have my iTunes folders stored on an external hard-drive connected to an Airport Extreme so that they can be accessed from anywhere and don’t take up so much room on my MacBook. The trouble is, when streaming movies I have to have the laptop on and open so that the Apple TV can access iTunes. What I would love to see in a future software update would be a version of iTunes built-in to the Apple TV capable of connecting to this hard drive, independent of my computer running.
Thirdly, we’ve got the formats. It’s only going to play things that iTunes can play (see here for the list). So your Windows formatted movies or music simply won’t work. So you’ve either got to go through the laborious process of converting everything into iTunes format, or simply forget the whole thing and take the Apple TV back to the shop. It’s your choice.
I think the obvious – and final – issue I’ve found with the device is simply that of storage space. You really don’t get a lot, and if you’ve got a large collection of movies, TV shows, music or photos (even my modest collection of 600GB is obviously going too be too much), you’re going to find that you’re entering iTunes quite a lot and being very selective about just what you’re putting on there. To my mind, a 1TB drive (which would be very cheap in this day and age) should be a minimum, with perhaps the option of a 2TB or more. There is a USB connection in the back of the box which would be very useful if it allowed you to connect an external hard-drive to increase storage capacity. But it doesn’t. In fact, it’s of no use to regular Joes at all, so you might as well forget it’s there. It is also apparently possible to upgrade the hard-drive and I’m sure that your average friend-of-a-friend’s 14-year-old could sort it out for you in a couple of minutes, but remember; it’ll not only invalidate your warranty, but this kid isn’t really trained in this sort of thing, and is probably guessing what to do every step of the way!
Ok, ok, it’s time to put the negativity behind us and end this article on a high note. Let’s start discussing just why this is a superb piece of kit and why, I think at least, you should order yourself one. But before I get comments telling me there are much cheaper alternatives out there which play more formats, remember that I am a complete Apple geek and simply won’t care. So whoever you are; remember that fact when making up your own mind about buying it.
Let’s consider the interface (once you’ve stopped your remote from controlling your laptop). It’s so very simple that even your gran could have a go on it (well, maybe not your gran, but your mum might have a whirl). Upon turning on the device, you get a list displaying Movies, TV Shows, Music, Podcasts, Photos, Internet and Settings. I think most of these are pretty self-explanatory. So far as the Internet option goes, you’re able to view YouTube videos (including being able to log-in to see your favourites) and access Internet radio stations.
If we take Movies as an example, selecting My Movies will bring up a list of both stored films and those available for streaming from your computer. These appear as one list to save confusion, though your streamable titles are obviously going to vanish if you turn off your computer whilst it’s running. But fear not; they will return next time your computer is switched on and you’ve got iTunes running. You simply scroll down the list and select the movie you want. It’ll even remember the position if you stopped it halfway through your last viewing. You can further sort this list alphabetically, by genre or have it show only those movies you’ve yet to watch. This display format is the same for TV shows and music, though with the latter you’re also able to shuffle songs and select your tunes via artist/album etc. It’ll also connect to Flickr and MobileMe to access your accounts and display your pictures. I wouldn’t be surprised at a future Facebook link for the same purpose.
Simplicity is the key with the whole device. It’s black and smooth interface make looking for what you want almost as much fun as watching your movies. The thing that I think sets this apart from other devices out there though is the alternative remote control. Ditch the terrible plastic nonsense you get in the box and download yourself the Remote app for your iPhone or iPod Touch. What a difference it makes! You can scroll through your collections on your portable device, or use the touch-screen to flick around the highlighted items on your flat-screen. You can also easily use it to scroll to any part of the film you wish by simply dragging the bar left or right. The only issue I’ve found so far is that if you’ve got the LAN cable plugged in rather than wirelessly connecting to your computer, Apple TV turns the wi-fi off completely and you would be able to connect your phone to it.
But what if you’ve got no movies? What happens then? You rent or buy them, of course! You’ve got several ways of doing this; either via iTunes on your computer, or via the menus on your TV. These are roughly the same set-up as the rest of the device and easy to flick through. There’s also a search option, made much easier if you have the Remote app as you can use the iPhone’s keyboard to type in your search terms. If you are going to rent a movie, I’d recommend doing this via the Apple TV itself. This way, you get the option to download an HD version of the film (though at a greater cost). And who wants DVD quality when you can get HD? In fact, I was shocked at how good the HD image was, especially given that a 2-hour movie only comes in at around 1.5GB.
And that’s about all there is to it. Apple have done a great job at an easy-to-use interface which not only looks good, but also does the most important job of all; makes it quick and easy to get to your content. At the end of the day, how easy it is to interact with is a major consideration for those less computer-literate who simply want to see a good film with the minimum fuss.
Although it may appear there are a fair few negative things to say about the Apple TV, these really do pale in comparison to its usefulness, simplicity and quality of image. I would definitely recommend the Remote app if you happen to have a compatible portable device, though it is workable with the supplied bit of plastic. As with a lot of Apple products, the device is much more than the sum of its parts. Yes, it’s really just a very expensive hard-drive that connects to your TV. But it makes buying, renting or simply watching movies so easy that it doesn’t matter. If you’ve got a spare £223 you should get one; I did.
